Brand· London
Branding and web design in London, from one team
Brand and website are usually treated as two projects, bought from two suppliers, months apart. The result is familiar: a beautiful identity delivered as a PDF, then a web developer who interprets it loosely, and a site that looks related to the brand rather than built from it.
We do both, in one team, in one project. The identity is designed knowing exactly where it has to live — on a phone screen, in a 40px header, against a photograph, as a favicon — and the website is built from the identity rather than around it.
Why the two belong together
A logo that works on a business card can fall apart at the size a mobile header allows. A colour palette chosen on a calibrated monitor can fail accessibility contrast requirements the moment it becomes body text. A typeface picked from a specimen sheet can add half a second to your load time when it's a web font with six weights.
These aren't hypothetical problems — they're the standard set of compromises that show up when brand work is handed over the wall. Designing both together means the identity is tested against real constraints while it's still cheap to change.
What the branding work covers
Depending on what you already have, brand work ranges from a refresh to a full identity:
- —Logo design, with the responsive variants a real brand needs — full lockup, compact mark, favicon, social avatar
- —Colour palette selected for both aesthetics and WCAG 2.2 AA contrast in real use
- —Typography for both web and print, chosen with load performance in mind
- —Photography and imagery direction so your site doesn't fall back on obvious stock
- —Tone of voice — how you sound in headlines, in emails, in an out-of-office reply
- —Brand guidelines your team, your printer and any future supplier can actually follow
And then the website
The site is built as a custom Next.js project on the identity we've just made: a design system rather than a set of pages, so every new page you add later stays on-brand without a designer's involvement. It ships with the same foundations as any build we do — technical SEO, structured data, accessibility, fast Core Web Vitals, GDPR-compliant consent and enquiry forms wired to your inbox.
Because the two run as one project, the whole thing usually lands in four to eight weeks rather than the three to six months a sequential brand-then-build process takes.
Who this is for
This works best for businesses at an inflection point: launching, rebranding, merging, or moving upmarket and finding the old identity no longer matches the price you want to charge. If your logo was made in an afternoon five years ago and your website was built by a relative, doing both at once is almost always cheaper and better than doing either alone.
If you already have a strong brand you're happy with, you don't need this — you need the web design work on its own, and we'll say so.
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Frequently asked questions
How much does branding and web design cost together in London?
Combined brand and website projects are quoted as one piece of work and typically cost less than buying them separately, because the design work isn't done twice. The range depends on how much identity work you need — a refresh of an existing brand costs considerably less than a full identity from scratch. We quote after a short call, with payment staged across the project.
Can you just do the branding without the website?
Yes. We deliver identity work on its own, including guidelines and asset files your future web developer can build from. We'll flag any decisions that would cause problems online so whoever builds the site isn't forced to compromise the brand.
How long does a combined brand and website project take?
Typically four to eight weeks from kickoff, depending on how much identity work is involved and how quickly feedback comes back. Doing them together is usually faster than the three to six months a sequential brand-then-build process takes.
What do I actually receive at the end?
All logo files in the formats you'll need (vector and raster, light and dark, full and compact), your colour and typography specifications, a written brand guidelines document, and the live website. You own all of it outright from day one.
We already have a logo. Is that enough of a brand?
A logo is one part of it. What usually causes an inconsistent, amateur impression is everything around the logo — colours used slightly differently on every document, three typefaces across two pages, stock photography that doesn't match the rest. If your logo is sound we'll keep it and build the rest of the system around it rather than charging you to redraw something that works.
Further reading
Tell us about your project
A 20-minute call, then a fixed, itemised quote built around what you actually need — a fixed quote and no long contracts.
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