Where we start: the technical audit
Before writing a word of content we check the site can actually be crawled, indexed and ranked. That means Core Web Vitals and real load speed on mobile, crawl and indexation issues in Search Console, canonical and duplicate-content problems, broken internal links and orphan pages, structured data, and the metadata that decides what your listing looks like in the results.
A surprising share of small business SEO problems turn out to be technical. A site that takes six seconds to load on 4G, or that quietly tells Google every page is a duplicate of the homepage, cannot be fixed with blog posts.
Local SEO for London businesses
For most London small businesses the local pack — the three map results above the organic listings — takes a large share of the clicks. Winning a place there is a different job from ranking organically, and it's one your competitors usually do badly.
The work is unglamorous and effective:
- Google Business Profile: every field completed, precise categories, real photos added regularly, accurate hours
- Consistent name, address and phone number across directories and citations
- A genuine, ongoing review strategy — volume and recency both count
- Location and service pages that answer what local searchers actually type
- LocalBusiness structured data so search engines can read your details unambiguously
Content that targets real searches
We research the questions your customers type before they buy, then write the pages that answer them. Not keyword-stuffed filler — genuinely useful content that earns the click and reads like a person wrote it, because one did.
That increasingly matters beyond Google. ChatGPT, Claude, Perplexity and Google's AI overviews now answer a growing share of questions directly, and they cite clear, well-structured, factually specific pages. The same work that makes a page rank well makes it citable, which is why we build every site with structured data and clean semantic markup as standard.
Reporting and realistic timelines
SEO is a long game and anyone promising page one in a month is either guessing or lying. For most competitive London terms, expect meaningful movement in four to six months, with local and long-tail terms moving considerably faster — often within weeks.
You get a monthly report showing rankings, traffic, and the number that actually matters: enquiries. If something isn't working we say so and change it, rather than reframing a flat month as a win.
