What custom actually means
Custom doesn't mean expensive or slow. It means the layout, the structure and the copy are decided by what your business needs to communicate, not by whichever template happened to be on offer. If your customers need to see prices before they enquire, prices go near the top. If your work is visual, the design gets out of the way of the photography. If most of your traffic arrives on a phone at 9pm, that's the layout we design first.
Technically, we build on Next.js and deploy to Vercel. In practice that means pages render on the server and arrive fast, your content is properly structured for search engines and AI assistants, and the site scales from a five-page brochure to a full customer portal without being rebuilt from scratch.
What's included in a build
Every website we deliver includes the things that are quietly expensive to retrofit later:
- Discovery — understanding your customers, competitors and the searches you need to win
- Bespoke design, presented as real pages you can click through rather than flat mockups
- Mobile-first, responsive layouts tested on real devices, not just a browser resize
- Technical SEO foundations: clean URLs, metadata, structured data, sitemap and fast Core Web Vitals
- WCAG 2.2 AA accessibility and GDPR-compliant cookie consent and privacy policy
- Enquiry forms wired to your inbox with instant branded confirmations to the customer
- Analytics so you can see what's working, and hosting, SSL, backups and uptime monitoring
How we work with London businesses
A typical small business site runs two to three weeks from kickoff to launch. A one-page site with content ready can go live in a week. E-commerce, booking systems and portals take longer — four to eight weeks depending on what needs integrating.
We're based in London and most of our clients are here or elsewhere in the UK, which means calls happen in your timezone and, when it helps, in person. It also means we understand the search landscape you're competing in: a plumber in Hackney and a consultancy in Canary Wharf need very different pages to rank, and neither is served well by a generic national template.
The biggest cause of delay on any website project is content, not code. If your copy and photography aren't ready, we write and source them as part of the project rather than leaving you to fill in the blanks.
What it costs
Smaller sites have a published price: a one-page Starter site and a five-page Growth site, both fixed and both still designed from scratch rather than from a template. Anything larger — e-commerce, bookings, bespoke functionality — typically runs from a few thousand pounds in London, and after a 20-minute call we send a fixed, itemised quote, so you know what you're paying for before you commit to anything.
The packages are paid half to start and half on launch; quoted projects are staged — 20% to start, 40% at the midpoint, 40% on launch — and there are no long contracts. If you want us to keep looking after the site after launch, that's a monthly arrangement you can leave with 30 days' notice, and you own the site and everything in it from day one either way.
